To unite a diverse mass, one must create an external enemy, so that by considering such an enemy as a severe threat to their interests, those diverse people can be united. After that, it becomes very easy for a ruler to keep control of them and divert all their attention from any local or basic problem, by pointing fingers at the 'enemy'. This is a classic strategy; you can find this arrangement everywhere in the world. For example, to unite Hindus, Muslims are the enemy, for India, Pakistan is the enemy, for development of the country, reservation is an enemy and for 'global peace' (that revolves around oil), a certain group of people and countries are the enemy. Even though these are external 'enemies' that have nothing to do with the real problems of the people, such a thought is nevertheless propagated and used according to the requirement of the rulers.
'If you have the media in hand, you can create any great hero or villain'. The Executive, Legislature, Judiciary and Media are said to be the four pillars necessary for any 'democratic country'. Out of all these, media has a very crucial role to play since it can instantly impact a huge number of people. It is evident that anyone can be made into a hero or a villain, based on the interests of media establishments and their allied rulers; whether it is M.K. Gandhi, Narendra Modi, Rahul Gandhi, Jawaharlal Nehru or others. Media can incite communal violence or rioting, can build a movement in thin air, can suppress the voices of very large groups, suppress movements that pose a danger to hegemony and supremacy, create a war-like situation and run a war room in the studio, create a hostile environment against any person, group or country, mobilize the masses over non-existent events, and fool the people with artificial debates.