P Kesava Kumar
(First published in February 2010)
The cultural sphere has its own advantage over politics in terms of pulling people into its fold. Through his songs and cultural performances, Gummadi Vittal Rao, popularly known as "Gaddar", the Telugu poet singer, maintains the historical continuity of people's lives and their struggles. He brings politics into everyday life situations and translates terms like "working class", "new democracy", "revolution", "classless society", "bourgeoisies state", "capitalist class", etc, into concrete life experiences of people. He explains the political economy of Marx or Mao's philosophy in simple songs or words without borrowing any textual language of Marxism. This paper is an attempt to explore the emergence of the Gaddar phenomenon and its significance by focusing on the performance of people's culture.
No death for the song of people's war – A slogan condemning the attack on Gaddar.
Gummadi Vittal Rao, popularly known as "Gaddar" is a revolutionary poet singer and has emerged as a powerful and popular cultural icon in India. He has established himself as an institution and a household name in Telugu society and other parts of India. Gaddar has captured the public sphere by bringing out the activities of the masses that were considered to be the domain of the private sphere. Through his cultural performances lakhs of people have got influenced and attracted towards the radical democratic struggles of India.
Gaddar and his Jana Natya Mandali (JNM) are a unique cultural phenomenon representing the revolutionary cultural struggles of the contemporary world. His work seems to be a culminating point of people's culture and revolutionary politics. This paper is an attempt to explore the emergence of the Gaddar phenomenon and its significance by focusing on the use of people's culture for inculcating revolutionary consciousness among the masses.