P Kesava Kumar (First published in February 2010) The cultural sphere has its own advantage over politics in terms of pulling people into its fold. Through his songs and cultural performances, Gummadi Vittal Rao, popularly known as “Gaddar”, the Telugu poet singer, maintains the historical continuity of people’s lives and their struggles. He brings politics into everyday life situations and …
Popular Culture and Ideology: The Phenomenon of Gaddar
